Persuasive texts: advertising

A Year 5 (KS2) persuasive text example and activity, created by an experienced teacher and based on the use of persuasive texts in advertising.

 

What is persuasive text?

A persuasive text is a piece of writing that aims to convince the reader to adopt a particular viewpoint or take a specific action. The writer uses reasons and examples to explain why they think you should agree with them. It could be in a story, a speech, an advertisement or even a letter. People use persuasive writing in things like ads, speeches and when they want to make a point about something important.

What are some examples of persuasive text or writing? 

Here are five examples of persuasive texts or writing:

1. Advertisements: commercials and print advertisements in magazines or newspapers often try to persuade people to buy a product or service by highlighting its benefits and appealing to emotions.
    
2. Political speeches: politicians use speeches to persuade voters to support them or their policies by presenting their ideas, values, and plans for the future.
    
3. Debates: participants argue for or against a particular topic, trying to persuade the listener with their arguments and evidence.
    
4. Product reviews: reviews on websites or in magazines aim to persuade people to buy or avoid certain products by providing information and opinions about their quality and performance.
    
5. Petitions: online or paper petitions gather signatures to advocate for a particular cause or action, aiming to persuade policymakers or organisations to make a change.

How will this Year 5 persuasive text activity help your child at home?

This fun and colourful worksheet was created by an experienced educator with the purpose of helping your child learn how to identify common elements in persuasive text. Your child will need to examine the example of an advertisement and find all of the listed features in the text, such as rhetorical questions and exclamation marks.

For more help with Year 5 English, check out our hub page, or discover another challenge for your child, such as Persuasive writing: film reviews.